How to use AI to enhance your content marketing plans

As more audiences embrace the power of artificial intelligence, there’s been much debate over whether or not it’s ok or taboo to lean on AI tools like ChatGPT, Gemini or Claude to do the busy work. As marketers we’ve been doing that busy work since way before the existence of industry innovators like David Ogilvy, PR gamechanger Daniel Edelman, and first lady of public relations Betsy Plank. And we’ve been finding ways to get the information we need since way before the invention of search engines like AOL, ask jeeves, and yahoo search, 

For many of us following along the often contentious discussions on linkedIn, we see many who are quite fearful that the emerging technology landscape will put them out of work, and others eager to embrace any platform that will make their daily workload potentially faster, easier and if they’re lucky - with better results than without those tools. 

For the team at Grimm & Grove, we don’t shy away from tools that can make the work more efficient, as long as we’re not sacrificing quality, creativity and transparency. With AI tools at everyone’s fingertips these days, we’ve identified the following ways to use it to our advantage - and yours. 

Igniting the spark of a new idea.

We’re not saying to lean on AI to brainstorm for you, but you can use it to get your wheels turning. Tell it your business objectives, the audiences you’re targeting and see what happens. Or, let AI know your idea or research claim and ask it for sourcing to back things up. If anything, it will provide an annotation that you can then visit and officially quote, if need be.

Building lists like keywords and hashtags.

As marketing writers, we need everything we write to make the right impression. Whether you’re creating website copy, google ads or social content, using the right words is key to awareness, click thru and conversion, Ask AI to provide you with the most popular hashtags or the words people are currently searching for. Then spend your time crafting authentic, creative messaging around those key terms. 

Creating multiple versions of meta tags or CTAs.

When developing your website or writing google ad copy, you’ll want every possible version of copy of varying lengths. The same goes for thinking of different calls to action for anything from social content to CRM. Again, ask AI for help and then use that as the base for the content you write moving forward. 

Building very specific lists for marketing plans, from events to keynotes to awards.

There might be times you need a quick list of events or awards and google is just delivering the wrong specifics no matter what you ask for. Try using AI to generate those lists - be as specific as possible with what you need, where you need it to be, and if there are due dates for tickets or submissions - and then see what magic happens. 

At the end of the day, there are smart ways to use artificial intelligence to create what you need to bring audiences into your marketing funnel and ideally keep them there. It’s about being open and willing to teach ourselves something new and use it for some of the busier work that while important – can sometimes bog us down and keep us from getting started on what really matters – the ideas, the content, and the outcomes. 

Looking to have a conversation about artificial intelligence and how it can work for you? Give us a shout to learn more.

‍