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Through our strategic partnerships with clients across industries like hospitality, real estate, nonprofit, and utilities, we often find ourselves in search of new ways to find the right audiences with just the right amount of clout. The power of influence has come such a long way, with brands leaning on and looking for the next big thing to attach themselves to in hopes of building a relationship that can push them forward, expand their footprint, and ideally increase their overall sales. That return on investment is priceless these days, but it takes a little perseverance to get there, and a lot of authentic conversation to stay at the front of the line.
So, how do you get started? Whether you’re on a brand team, at a nonprofit, or at a communications agency like ours, there are new ways out there to get connected.
Get smarter on linkedIn.
Trust us, you can do a heck of a lot on LinkedIn without a premium subscription. With a little patience, you can connect yourself or your brand to others by engaging with those who are already seriously engaging. When you notice an important name engaging on a post, put your fear aside and start a relationship with them. Comment on their last comment or offer some kind of information you think they might be interested in - offer to send it or connect them to the content and then it’ll be easier to organically connect. There’s nothing worse than connecting with someone and then having them immediately try to sell you something. Try taking baby steps to the relationship instead.
Sign up for events.
Whether it’s a webinar or an in-person event - people tend to be more serious about connecting if they have to pay to show up. Today, we asked ChatGPT to provide a list of real estate conferences on the east coast in May and it instantly provided a solid list of 10 conferences to try. If you go to a conference, don’t be afraid to ask for a list of attendees - you never know if they’ll give out the list and ideally attendee contact information, but a preliminary list of names is still a really good start for prospecting of any kind.
Listen to more podcasts.
Sure, we love a good White Lotus or Severance podcast, but there are others out there with influencers who are connecting with the audiences that our clients are looking for. From Jay Shetty to Glennon Doyle to Mel Robbins, many of these hosts are also acclaimed authors with LinkedIn profiles where you can engage and connect with the like-minded listeners who already love them.
Learn about Listen Notes.
Speaking of podcasts, Listen Notes is a platform that aggregates content and lets you search by topic, by what’s hot or by what’s playing in real time, as well as pull transcripts and hear recommendations for other podcasts you or your brand’s audience might like.
Whatever your influencer marketing strategy may be, these recommendations can at least help when you’re putting a list together for a client who might not know anyone beyond the Kardashians or Bachelor Nation. All influencers in their own right - for better or for worse, right?
And if you need to start from scratch building a list - influencers, events, key words - that’s when an engine like ChatGPT can definitely be your friend.
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