Service Offerings
Public Relations
Community Organizing
Strategic Communications
Following the devastation of Hurricane Ida in 2021, which caused significant flooding and service disruptions for over 30,000 customers, the utility committed to building a new, more resilient substation located outside of the floodplain. The goal: improve grid reliability, reduce outages, and support the region’s transition to cleaner energy sources like solar and electric vehicles.
While the technical need was clear, community acceptance was critical—especially with the new site positioned in a residential area. The utility engaged Grimm & Grove in summer 2024 to lead a full public relations and community outreach campaign ahead of construction in 2025.When a major utility company needed to relocate a flood-prone substation and upgrade its infrastructure, they understood that success would depend on more than just engineering—it would require strategic communication, public relations, and strong community engagement.
That’s why they brought in Grimm & Grove, a communications firm that specializes in public relations for utility and real estate clients. Our team was tapped to develop and execute a proactive outreach strategy that would help earn public trust and ensure a smooth rollout of the project.
Grimm & Grove designed a multi-channel outreach strategy grounded in stakeholder engagement, transparency, and accessible messaging—all aligned with our client’s goals and community expectations. Our scope of work included:
Our campaign helped the utility company avoid the common pitfalls of large-scale infrastructure projects. The community open house saw strong turnout and constructive dialogue. Feedback from residents and local stakeholders was overwhelmingly positive—reflecting a high level of trust, clarity, and alignment.
As a result of strategic communications and ongoing engagement, the project is moving forward with broad public support, staying on schedule and within budget. We continue to work alongside the utility to provide consistent messaging, support outreach efforts, and reinforce community goodwill.
At Grimm & Grove, we specialize in public relations, stakeholder engagement, and strategic branding for complex projects in the energy, infrastructure, and real estate sectors. Whether you’re building new infrastructure or launching a capital improvement project, we help you build trust, manage risk, and keep your community informed and on your side.
👉 Get in touch to learn how Grimm & Grove can help you move your project forward—with public support, not pushback.
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