Service Offerings
Public Relations
Community Organizing
Marketing Planning
Strategic Communications
Event Management
The Opportunity
Old City District partnered with Grimm & Grove to help build buzz for its signature summer event: the Old City Eats Block Party. The vibrant celebration of food, drink, music, and community brings thousands of people to Second Street each year to experience the best of Old City's dining scene. For 2025, the goal was clear—generate fresh media attention to boost turnout and elevate the event’s visibility.
Our Approach
We collaborated with Old City District to craft a dynamic media strategy—developing story angles, pitching to reporters, coordinating with TV producers, and setting up interviews with key spokespeople. We also tracked and monitored coverage to ensure strong results throughout the campaign.
Our efforts paid off: The event earned attention from top-tier broadcast, digital, and print outlets, including FOX29 (Morning & Evening shows), NBC10, CBS3, The Philadelphia Inquirer, Metro Philadelphia, Philadelphia Business Journal, and more. In total, the campaign generated 16 media placements, 4.8 million+ impressions, and an estimated ad value of $215,000.
The Impact
The media coverage positioned Old City Eats as more than just a food festival—it became a must-attend summer tradition and a showcase of local culture and cuisine. We helped Old City District amplify its message, align with its brand goals, and ensure that the event continues to grow in reach and impact year after year.
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