Client:
A Major Utility Infrastructure Project

Keeping Customers Informed—and the Project on Track

Service Offerings
Strategic Communications
Brand Positioning & Messaging
Community Organizing
Public Relations
Partner Engagement
The Need
The Insight
Background

When a leading regional utility company launched a $58 million electric infrastructure upgrade, they faced a familiar challenge: how to complete major work across residential neighborhoods while maintaining customer satisfaction and avoiding costly delays. The project required community buy-in, clear communication, and a thoughtful public relations strategy. That’s where Grimm & Grove Communications came in. Our agency—specializing in public relations and community engagement for utility and real estate clients—was brought in to develop and execute a public outreach campaign that kept thousands of stakeholders informed, aligned, and supportive throughout the project lifecycle.

The Project

This multi-million-dollar initiative was designed to improve electric reliability by replacing aging wires, poles, transformers, and installing new aerial reclosers. These upgrades would reduce both the frequency and duration of outages for thousands of customers.

However, a sensitive aspect of the work involved vegetation management—including tree trimming and removals on or near private property—to protect the power grid. Without careful community outreach, this element could easily lead to confusion or resistance.

Tactics

Our Communications Strategy

As a strategic communications partner, Grimm & Grove built a targeted campaign tailored to the utility’s goals and the community’s concerns. Our approach blended community relations, strategic messaging, and responsive public outreach. Specifically, we delivered:

This integrated communications plan ensured residents, business owners, and local officials had access to the information they needed—before, during, and after fieldwork began.

The Solution
Beyond Communications
The Result

Results That Matter

This was one of the largest service areas Grimm & Grove has supported to date, and the community’s response was overwhelmingly positive. Our client was able to move forward with confidence, supported by a public that felt informed, respected, and aware of the long-term value of the work.

By investing in professional utility communications and community engagement, the utility avoided common delays, reduced customer complaints, and kept the project on schedule and on budget.

That’s the power of thoughtful, well-executed public relations for infrastructure projects.

Need to Build Support for Your Next Utility or Real Estate Project?

At Grimm & Grove, we help clients in the utility and real estate sectors translate complex projects into clear, relatable narratives that build trust and reduce friction. From strategic branding and stakeholder engagement to media relations and public meeting planning, we specialize in turning high-impact projects into community-supported successes.

👉 Let’s connect to talk about how we can support your next infrastructure or development initiative.

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