If there’s one thing we can all agree on, it’s that our healthcare system could use some fixing. As the Philadelphia region’s first provider of Direct Primary Care, R-Health represents an exciting new healthcare model. But it needed help bringing awareness of its offering to the region’s business community.

Service Offerings
Business Development Support
Public Relations
Bringing a new model for healthcare to the Philadelphia region.
The Need
R-Health needed awareness with employers in the Philadelphia region, building the understanding that they can contract directly with high-performing, independent primary care practices to deliver comprehensive preventive, urgent and chronic care for their workers.
The Insight
R-Health’s healthcare model meant that physicians could spend more time with each patient, allowing a proactive focus on improving patients’ health, rather than just reacting to illness.
The Solution
We put together a strategic public relations plan to outline the most targeted opportunities to reach R-Health’s identified markets. Then we hit the ground running, implementing a plan that included media relations, speaking, memberships, partnership development, sponsorships and more.
Beyond Communications
Grimm & Grove helped to facilitate several strategic partnerships that would serve as key growth drivers for R-Health.
The Result

In the first six months, we secured eight media placements including the Philadelphia Business JournalDaily News, and WHYY to get the word out about R-Health. Grimm &Grove also secured numerous speaking engagements and key strategic partnerships for the organization.

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