Grimm & Grove - Work

Service Offerings

Brand Positioning & Messaging

Public Relations

Business Development Support

Marketing Planning

Event Management

Helping businesses discover their Nth Round of funding.

The Need

Grimm & Grove was tasked with developing a go-to-market strategy to support Nth Round's liquidity platform that addresses equity challenges, apprehensive shareholders and fundraising difficulties.

The Insight

Only a dynamic communications plan can enhance lead generation.

Background

Tactics

The Solution

Grimm & Grove created a holistic go-to-market communications plan for Nth Round that would drive visibility and awareness for the software product in the regional business and technology community. The strategy encompassed development of key positioning and messaging; a kick-off party with key influencers; a digital/social media strategy; key community speaking engagements; and media relations.

Beyond Communications

Grimm & Grove’s holistic plan enabled us to serve as an extension of Nth Round's marketing team. In addition, our strong experience in the tech startup world allowed us to make critical prospect and influencer connections that were critical to Nth Round’s business prospects.

The Result

Nth Round’s launch party was a huge success, delivering high quality industry attendees, critical lead generation and key media placements. Grimm & Grove was also able to deliver speaking engagements in front of key entrepreneurial community influencers that drove a bump in viable leads. Our media relations efforts yielded high-level story placement in business and tech-related outlets including CBS3, Technical.ly Philly and Philadelphia Business Journal.

Back to Work

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