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Client:
Nth Round

Nth Round is a financial technology platform that is transforming how private companies can source additional liquidity to drive accelerated business growth. The challenge? Changing the way businesses source capital – already a complex and unwieldy process – requires education, communications, connections and more.

Service Offerings
Brand Positioning & Messaging
Public Relations
Business Development Support
Marketing Planning
Event Management
Helping businesses discover their Nth Round of funding.
The Need
Grimm & Grove was tasked with developing a go-to-market strategy to support Nth Round's liquidity platform that addresses equity challenges, apprehensive shareholders and fundraising difficulties.
The Insight
Only a dynamic communications plan can enhance lead generation.
The Solution
Grimm & Grove created a holistic go-to-market communications plan for Nth Round that would drive visibility and awareness for the software product in the regional business and technology community. The strategy encompassed development of key positioning and messaging; a kick-off party with key influencers; a digital/social media strategy; key community speaking engagements; and media relations.
Beyond Communications
Grimm & Grove’s holistic plan enabled us to serve as an extension of Nth Round's marketing team. In addition, our strong experience in the tech startup world allowed us to make critical prospect and influencer connections that were critical to Nth Round’s business prospects.
The Result

Nth Round’s launch party was a huge success, delivering high quality industry attendees, critical lead generation and key media placements. Grimm & Grove was also able to deliver speaking engagements in front of key entrepreneurial community influencers that drove a bump in viable leads. Our media relations efforts yielded high-level story placement in business and tech-related outlets including CBS3, Technical.ly Philly and Philadelphia Business Journal.

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