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Client:
Campus Philly

Campus Philly encourages college students to study in the Greater Philadelphia region, and then live and work in the area after graduation. The goal is to keep Philadelphia’s brightest minds close to home while fueling economic growth in the area. But before it could fully strengthen the Philadelphia economy, the organization needed help strengthening its own offering.

Service Offerings
Brand Positioning & Messaging
Partnership Establishment
Public Relations
Strengthening the organization that strengthens the Philadelphia economy.
The Need
Campus Philly needed a dedicated strategy and distinct program offering to engage the broader business community and strengthen its value proposition to the Philadelphia economy.
The Insight
Only a multi-tiered approach – from partnership development to PR and marketing – could deliver the kind of results that Campus Philly was seeking.
The Solution
Grimm & Grove brought together Campus Philly’s staff and Board of Directors with funders, partners, and businesses to identify the greatest benefits to the business community and show how to use what Campus Philly was already doing to provide untapped value, creating a sustainable (and growing) corporate program. The entire program was supplemented by public relations and marketing support.
Beyond Communications
The Result

By developing a comprehensive corporate membership program, Campus Philly became a known (and very much appreciated) entity in the business community. Today there continues to be more funding and more engagement with local and regional businesses, including over 25 new corporate partners.

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