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Client:
City Ave District

The City Ave District is currently undergoing a transformation to make its perfect urban location even more livable through new zoning and numerous physical improvements. But shifting perception of a district in the Philadelphia region is hard work.

Service Offerings
Event Management
Public Relations
Web Design
There’s a little something for everyone in City Ave.
The Need
Grimm & Grove had already helped create great interest in City Ave, but the District wanted additional ways to create buzz in and around the community.
The Insight
Everybody is excited about City Ave — but for very different reasons.
The Solution
Grimm & Grove created a new website that appeals to a range of audiences. We then connected to the business community through our ongoing Lunch & Learn programs. The Food Spot event series attracts both residents and the City Ave work force by bringing in rotating gourmet food trucks and live entertainment. And we continue to promote the real estate opportunities created by the new zoning ordinance in the District.
Beyond Communications
Grimm & Grove has helped City Ave District to form a number of key partnerships in the local area that have helped it to further grow and prosper.
The Result

The visibility of the District has increased in many ways, including doubling likes on Facebook in three months, reaching more than 60,000 new people through a targeted paid Facebook promotion, and increasing traffic to the City Ave website by 30%.

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